Integrated Marketing Plan Essay

Executive Summary Background Started in 1960 by James and Tom Monaghan as a small pizza store in Ypsilanti, Michigan, Domino’s Pizza has grown to more than 10,000 corporate and franchised stores in 70 countries. Domino’s Pizza is recognized as the second largest pizza chain in the United States after Pizza Hut, and the largest worldwide.8 Domino’s had global retail sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S. and nearly $3.9 billion internationally. In the third quarter of 2013, Domino’s had global retail sales of nearly $1.8 billion, comprised of $849 million in the U.S. and $935 million internationally. 9 Focus on Technology From April 2011 to April 2012, Domino’s reached an impressive $2 Billion in US digital from its apps on platforms such as Kindle Fire, Android, Windows 8 phone, and iPhone – which now cover nearly 95% of the U.S. smartphone market. Digital sales, which include mobile and computer ordering, now make up 40% of all Domino’s sales, an increase from 30% in 2012. 9 Problem Statement Building on the success of Domino’s product rebranding and technological innovations, the company’s goal is to implement effective strategies that will increase its percentage of sales driven through the company’s mobile apps and online website. Situational Analysis Strengths of the Organization Domino’s Pizza is the second largest pizza chain in the United States and the world leader in pizza delivery, with more than 10,000 corporate and franchised stores in over seventy countries (Corporate). Furthermore, Domino’s Pizza has been the recipient of Pizza Today magazine’s â€Å"Chain of the Year† award three times back to back in 2010 and 2011 (Corporate). Over the years, Domino’s has launched many industry innovations to keep them at the top of the ladder, namely the HeatWave bag, Domino’s Tracker, and the Domino’s Pizza app (Corporate). This company has maintained great name brand  recognition and a strong distribution system (Corporate). Additionally, Domino’s has maintained its status as a socially responsible company by continuing its tenth annual Thanks & Giving Campaign for St. Jude Children’s Research Hospital (Press). Weaknesses of the Organization Despite its many strengths, Domino’s Pizza also has some weaknesses. Domino’s has a history of past indiscretions with some of its employees. In 2009, two Domino’s employees damaged the brand by pulling a prank that showed them violating health code sanitation standards (Clifford, 2009). Moreover in 2010, a North Carolina woman found a racial slur on her Domino’s receipt (ABC, 2010). Domino’s has long since repaired its public image but now it must be extra careful to maintain customer loyalty. Opportunities in the Environment An opportunity for Domino’s pizza is social media exposure. This exposure can generate more attention from the target market as they are the most likely to be represented on social media websites. Threats in the Environment Some threats for Domino’s Pizza include the fact that some of their products, specifically their sandwiches and desserts, may not seem healthy especially to a health-conscious consumer. As of now, economic setbacks such as wage increases have affected Domino’s Pizza because some British employees have been complaining about poor wages (Karphal, 2013). Competitor, and current industry leader Pizza Hut, offers many of the same products as Domino’s. The company must determine the most effective method to set its products above its competitors. Market Analysis The pizza restaurant industry is continuing to rise at a rate of about 1.6% (Barrett, 2012). Pizza Hut, Domino’s Pizza, and Papa John’s rank first in sales and unit counts among all the different chains (Barrett 2012). The pizza industry is a $40 billion industry that makes up approximately eleven percent of all restaurants in the nation (Franchise, 2013). Ninety-three percent of Americans eat at least one pizza per month in the nation (Franchise, 2013). The trend with Americans now is to move toward take out and fast delivery food options rather than dining out (Franchise, 2013).  Additionally, one of the best benefits of the pizza industry is its customization for consumer preferences and high versatility (Franchise 2013). The biggest pizza franchises, Pizza Hut, Domino’s, Papa John’s, and Little Caesars lead in the US pizza industry (Franchise, 2013). However, Pizza Hut leads the pack with a larger percentages of total sales (about 14.68% of all U.S. pizza sales) compared with the rest (Barrett, 2012). Year Ending September 2012 (cite pmq) Consumer Behavior Analysis Domino’s target audience is the age group of consumers 18-49 years old, both males and females. According to the pizza restaurant industry, the core pizza consumer is around the ages of 18 to 44 years old, with 75 percent to 77 percent of this age group being a pizza restaurant consumer (Barrett, 2012). Of this age, nearly half (47%) of people consider an online ordering option important when it comes to making decisions about buying pizza (Barrett, 2012). Moreover, among this percentile are the consumers aged 25-34 (57%) and those with three or more children (55%; Barrett, 2012). Fortunately for Domino’s, its emphasis on new technology has helped to push the introduction of Domino’s ordering apps for iPhone, Android phones, Windows 8, and the Kindle Fire, which now cover nearly 95 percent of the US smartphone market (Corporate). Competitor Analysis Domino’s three main competitors are Pizza Hut, Papa John’s, and Little Caesars. In fact, its biggest competition currently is Pizza Hut. Pizza Hut currently leads the industry with about 15% of the market and its stores account for 11% of all pizzerias in the US (Barrett, 2012). Likewise, Pizza Hut’s product offerings do not differ substantially from Domino’s. It also offers its product at very competitive prices. Papa Johns and Little Caesars’ product offering differ slightly from Domino’s in the sense that they do not offer pastas or sandwiches like Domino’s. Little Caesars is the only pizza restaurant that does not offer the delivery option. Furthermore, even in social media ranking, namely Facebook, Twitter, YouTube, and Instagram, Pizza Hut leads in each category. Information from each of the 4  most popular American pizza brands in respect to their popularity shows the following: As demonstrated in the chart above, Pizza Hut leads the pack with 10.9 million likes, Domino’s takes second place with about 8.8 million likes, Papa John’s is third with about 2.6 million likes, while Little Caesars is fourth with 1.6 million likes. An article entitled â€Å"Top American Pizza Brands in social media† illustrates more in detail the different pizza brands and how consumers view each their respective Facebook pages. With respect with the other social media websites, Instagram and YouTube, here are the results: As you can see here, Pizza Hut again leads in this social media category with 3,213 YouTube subscribers and 19, 753 Instagram followers. Domino’s trails behind Pizza Hut with only 3,179 subscribers and 5,695 followers. Papa Johns was not accessible on these sites so they do not have any representation in the above chart. Lastly, with Twitter, here are the results: Pizza Hut boasts 650,300 followers; Domino’s has 428,049 followers; Papa John’s has 169,296 followers; and Little Caesars has 25, 209 followers. It is important to analyze the findings of each of these pizza company’s social media rankings because the target age group are continuously on these sites to find information about each brand before they make a decision. According to Andrew Merrill, he states that 70% of all consumers research online before making purchases or choosing service providers while 30% of consumers make purchasing decisions based on branding campaigns (Merrill, 2013). It is important to ensure that Domino’s has a significant presence online as it has globally. Target Audience Domino’s target audience is males and females ages 18-49 skewed slightly female with a focus on mothers and heads of household responsible for making the dinner decision for their family. Product Analysis Domino’s Pizza was long recognized for its inferior taste and quality. In a 2010 interview with Gayle King of The Gayle King Show on Oprah Radio, CEO, Patrick Doyle, acknowledged the inferiority of Domino’s taste and quality. Since that time, Domino’s Pizza has made a consorted effort to move the brand and image into a more favorably light. Offering many of the same products as its competitors – pizza, breadsticks, chicken wings, Domino’s Pizza must continue to find new, innovative ways to set itself apart from competitors and drive more consumers back to the Domino’s brand. Marketing Campaign Our creative Domino’s campaign is comprised of three parts, which will span the months of October to December 2014. According to the Domino’s website, its busiest days of service, apart from Superbowl Sunday, fall on Halloween, Thanksgiving Eve, and New Year’s Eve/ Day (Corporate). With this in mind, we will conduct a series of mini campaigns within the larger one in order to achieve a greater awareness of the ease and benefit of ordering online. The three parts of the campaign are as follows: 1) increase online advertisements about the app technology through Facebook and YouTube; 2) create a national pizza game with the primary goal being to drive sales through the app; 3) generate a global competition in which interested contestants must create a short YouTube commercial showing the benefits of ordering with the app technology. The first part of our campaign will help to make the public aware of the benefits of ordering online, whether on the computer or with a phone/iPad/Kindle app. According to a YouTube article, in the US, online video ads when combined with television ads create a 35% rise in brand recall, a 53% increase in message recall and a 31% rise in likeability over television alone (YouTube, 2012). Therefore, we will increase advertisements on all the social media websites more, namely Facebook and YouTube because they require some cost. Facebook ads require $350 for three months of advertising. Facebook allows the user to target the specific audience based on age, sex, interests/hobbies, language, etc. YouTube ads, on the other hand, will be ads placed in the videos. These ads are known as in-video overlay ads (Kim, 2012). These ads play before or during the video and viewers have the option to skip the ad (with no cost to the owner) or to watch the advertisement (with cost to the owner). The cost  of these ads are anywhere from $0.10 to $0.30 each. We expect the first part of this campaign to run for all the three months. The second part of our campaign will involve the creation of an app game within the existing Domino’s app. This game, which will run from October 30th -November 30th, will allow players the ability to win a free pizza if they win the game. The rules of the game are that three times a week (Monday, Wednesday, and Friday), consumers will have to guess the correct pizza toppings in the correct quantity, crust, and size selected by a different Domino’s executive or employee. If the consumer chooses the correct type of pizza, they will win that pizza for the day or have the option to change the toppings only. In the event that there is more than one winner for the day, each of their names will be placed in a raffle and only one name will be selected for the free pizza prize. Only players who have the Domino’s app will be able to play this game. The third part of our campaign involves a global competition that will involve all the different global Domino’s pizza restaurants. In this part, interested participants will be given the ability to design a creative commercial using the Domino’s app to order a pizza. The video must be 2-5 minutes in length and the participants must like Domino’s Facebook page, follow its Twitter and Instagram page, and subscribe to its YouTube page in order to participate. They must tweet their video to Domino’s main Twitter page. This competition will be open for the first two weeks in December. After that time, each video will be assessed according to creativity, length, and content. The winner will be announced in the third week of December. The winner of the global competition will win the ultimate prize of having Domino’s cater to their next party or event. This will go hand in hand with two of the biggest days in Domino’s busiest selling days. Domino’s will provide its pizza, sides, drinks, and desserts to the winner. The number of pizzas will be limited to 10 boxes, with the selection of each type of sides and desserts, and 10 2-liter drinks. Marketing Objective: Domino’s Pizza objective for the 2013 marketing campaign is to increase mobile app sales by 7%. This will be achieved through commercial advertisement and social media interaction which will make the customer aware that no matter the consumers’ location, they are able to order lunch or dinner in less than a minute. Another objective is to increase the quantity of loyal customers by 5%. In 2009, Dominos received a bundle of feedback from their customers that the pizza was not authentic or fresh and tasted disgusting. The most common complaint was that â€Å"the pizza crust taste like cardboard† (Fera 2013). This objective could easily be achieved mainly through commercial advertisement or special offers from local stores. Marketing Strategies: Domino’s Pizza will use tradition and nontraditional media to attract new and old customers encouraging them to try our new and improved products. For the convenience of the customer we encourage them to order Dominos products mainly through their website and mobile app. In order to increase sales we need to aggressively advertise through the company’s website, social media and television commercials. A. Our strategy to market our mobile app is to first make it known to the customers that we developed an app on any smartphone device for free. By making customers aware of this mobile app, it could increase Dominos product sales. The company needs to innovate a creative commercial showing how easy it is to download and utilize their mobile app. Once Dominos feel comfortable that they reached enough of their target customers, the company can then offer hot deals for the customer if they order pizza and other products through the mobile app only. Even if the customer prefer s to order on Dominos website, the mobile app allows the customer to keep track of when the order should hit the front door of their house no matter where they are located. The quicker a customer can order lunch or dinner, the faster the order is delivered to the customer. The Dominos mobile app is built for that particular customer who is always on the go and needs to place a quick order with the ability to check the process of the placed order anywhere. B. In order for Dominos to increase the quantity of loyal customers by 5%, they need to aggressively explain to consumer that they have redeveloped and revamped their products to the satisfaction of their customers wants for quality pizza. This could be expressed though commercial advertisement and social media. Commercial advertisement will express to the customers that Dominos listened to the feedback of previous customers and have currently re-innovated their pizza product to consumers’ satisfaction. But the fallback of their refurbished  product is that most of their old customer are unaware of their changes which led them to other pizza companies. With that said, local Domino stores should offer a pizza launch for families in the neighborhood to try one of their favorite 1-topping medium size pizza. This allows the customer to taste the quality of Dominos refurbished pizza products. Building brand loyalty and changing the customers’ perspective of their products is very important to increasing sales. Dominos website, www.pizzaturnaround.com, is a great way for potential or old customers to review how much Dominos redeveloped their pizza product basically from scratch (Bodnar 2010). Many people were misguided by what other customers said years ago causing future customer discouragement from ordering Domino’s Pizza. C. As for our media objective, we strategize that we can have a nationwide contest which will allow consumers to make a commercial on how they eat the ir pizza. Unique videos will have the chance to be selected and run on Domino’s profile page. This can be implemented through YouTube, Vine, and Instagram. Social media is an important tool for Dominos to offer hot deals without the customer going to the company’s website. They can easily check current events and coupon deal that Dominos promote on a daily basis. Customers the utilize social media could encourage fellow followers on their network to purchase Domino’s Pizza products in order to experience the same great taste that they enjoy. Evaluation The media marketing plan proposed will be effective because consumer trends are being followed and aggressive advertisement are being carefully placed in the media targeting young adults and families frequently. To determine whether or not our media plan will work, each strategy must be implemented carefully and effectively to ensure that Dominos objectives are met. As we continue to implement our marketing and media strategy, we will analyze the customers’ interaction with the Dominos website and mobile app. This analysis will determine the overall performance of our media plan displaying if we need to revamp our plan or continue with the plan at hand. Implementing this media plan will help ensure Domino’s Pizza that they will remain the leader in pizza delivery while increasing sales. Budget Domino’s Pizza creative campaign based on fast delivery with the use of the Dominos website and mobile app. The campaign budget of $250,000 includes advertisement expenditures on: billboard, transit, contingency fund, social media, promotional items and search engine optimization. Billboard advertisement will consist of 8% of the budget because it seems more logic to focus on other advertisement tools even though billboards are great in certain areas. As for Maryland, displaying your business on a billboard is not the most effective advertisement tool since people have trouble viewing the billboard while driving. The amount for this medium is $20,000. For transit advertisement we consider this tool to be 12% of the budget coming up $30,000. Many working mother and young adults continuously take public transportation. This will be a great way for Dominos to spread their brand name throughout the nation. Social media is the most important part of the budget at 32% because it is the most convenient for communication between Dominos and the public. This part of the budget will equal $80,000. Every plan needs a backup plan just in case the initial strategy doesn’t execute the goals we need in order to successfully implement our media plan. The contingency fund for our Dominos media campaign will be 14% at $35,000. Search engine optimization is also a great way for Dominos to expand their brand name when people are searching other topics on the net. This medium would be worth 18% of the budget at the amount of $45,000. And last but not least the promotional item of the budget will equal $40,000 for 16% of the budget. This concludes the budget for our media campaign. Works Cited 1. Bodnar, Kipp. (2010). B2B Social Media Lessons from Domino’s â€Å"Pizza Turnaround† Campaign†. Retrieved November 28,2013 from http://socialmediab2b.com/2010/01/dominos-pizza-turnaround-campaign/ 2. Alfs, Lizzy. (2013). What’s next for domino’s Pizza? CEO Patrick Doyle outlines some goals. Retrieved November 26, 2013 from http://www.annarbor.com/business-review/whats-next-for-dominos-pizza-ceo-patrick-doyle-outlines-some-goals/. 3. Domino’s Pizza Inc. (2013). Retrieved December 11, 2013 from http://topics.nytimes.com/top/news/business/companies/dominos-pizza-inc/index.html. 4. Inside Domino’s. (2013). Retrieved November 26, 2013

The 1893 Lynching by Fire of Henry Smith

The 1893 Lynching by Fire of Henry Smith Lynchings occurred with regularity in the late 19th century America, and hundreds took place, primarily in the South. Distant newspapers would carry accounts of them, typically  as small items of a few paragraphs. One lynching in Texas in 1893 received far  more attention. It was so brutal, and involved so many otherwise ordinary people, that newspapers carried extensive stories about it, often on the front page. The lynching of Henry Smith, a black laborer in Paris, Texas, on February 1, 1893, was extraordinarily grotesque. Accused of raping and murdering a four-year-old girl, Smith was hunted down by a posse. When returned to town, the local citizens proudly  announced they would burn him alive. That boast was reported in news stories which traveled by telegraph and appeared in newspapers from coast to coast. The killing of Smith was carefully orchestrated. The townspeople constructed a large wooden platform near the center of town. And in view of thousands of spectators, Smith was tortured with hot irons for nearly an hour before being soaked with kerosene and set ablaze. The extreme nature  of Smiths killing, and a  celebratory parade that preceded it received attention which included an extensive front-page account in the New York Times. And the noted anti-lynching journalist Ida B. Wells wrote about the Smith lynching in her landmark book, The Red Record. Never in the history of civilization has any Christian people stooped to such shocking brutality and indescribable barbarism as that which characterized the people of Paris, Texas, and adjacent communities on the first of February, 1893. Photographs of the torture and burning of Smith were taken and were later sold as prints and  postcards. And according to some accounts, his agonized screams were recorded on a primitive graphophone and later played before audiences as images of his killing were projected on a screen. Despite the horror of the incident, and the revulsion felt throughout much of America, reactions to the outrageous event did virtually nothing to stop lynchings. The extra-judicial executions of black Americans continued for decades. And the horrendous spectacle of burning black Americans alive before vengeful crowds also continued. The Killing of Myrtle Vance According to widely circulated newspaper reports, the crime committed by Henry Smith, the murder of four-year-old Myrtle Vance, was particularly violent. The published accounts strongly hinted that the child had been raped and that she had been killed by literally being torn apart. The account published by Ida B. Wells, which was based on reports from local residents, was that Smith had indeed strangled the child to death. But the grisly details were invented by the childs relatives and neighbors. There is little doubt that Smith did murder the child. He had been seen walking with the girl prior to her body being discovered. The childs father, a former town policeman, had reportedly arrested Smith at some earlier point and had beaten him while he was in custody. So Smith, who was rumored to be mentally retarded, may have wanted to get revenge. The day after the murder Smith ate breakfast at his house, with his wife, and then disappeared from town. It was believed he had fled by freight train, and a posse was formed to go find him. The local railroad offered free passage to those searching for Smith. Smith Brought Back to Texas Henry Smith was located at a train station along the Arkansas and Louisiana Railway, about 20 miles from Hope, Arkansas. News was telegraphed that Smith, who was referred to as the ravisher, was captured and would be returned by the civilian posse to Paris, Texas. Along the way back to Paris crowds gathered to see Smith. At one station someone tried to attack him with a knife when he looked out the train window. Smith was reportedly told that he would be tortured and burned to death, and he begged members of the posse to shoot him dead. On February 1, 1893, the New York Times carried a small item on its front page headlined To Be Burned Alive.   The news item read: The negro Henry Smith, who assaulted and murdered four-year-old Myrtle Vance, has been caught and will be brought here tomorrow.He will be burned alive at the scene of his crime tomorrow evening.All the preparations are being made. The Public Spectacle On February 1, 1893, the townspeople of Paris, Texas, assembled in a large crowd  to witness the lynching. An article on the front page of the New York Times the following morning described how the city government cooperated with the bizarre event, even closing the local schools (presumably so the children could attend with the parents): Hundreds of people poured into the city from the adjoining country, and the word passed from lip to lip that the punishment should fit the crime, and that death by fire was the penalty Smith should pay for the most atrocious murder and outrage in Texas history.Curious and sympathizing alike came on trains and wagons, on horse and on foot, to see what was to be done.Whisky shops were closed, and unruly mobs were dispersed. Schools were dismissed by a proclamation from the mayor, and everything was  done in a business-like manner. Newspaper reporters estimated that a crowd of 10,000 had gathered by the time the train carrying Smith arrived in Paris at noon on February 1. A scaffold had been built, about ten feet high, upon which he would be burned in full view of the spectators. Before being taken to the scaffold, Smith was first paraded through the town, according to the account in the New York Times: The negro was placed upon a carnival float, in mockery of a king upon his throne, and followed by the immense crowd, was escorted through the city so that all might see. A tradition at lynchings at which the victim was alleged to have attacked a white woman was to have the womans relatives extract vengeance. The lynching of Henry Smith followed that pattern. Myrtle Vances father, the former town policeman, and other male relatives appeared on the scaffold. Henry Smith was led up the stairs and tied to a post in the middle of the scaffold. The father of Myrtle Vance then tortured Smith with hot irons applied to his skin.   Most of the newspaper descriptions of the scene are disturbing. But a Texas newspaper, the Fort Worth Gazette, printed an account that seems to have been crafted to excite the readers and make them feel as if they were part of a sporting event. Particular phrases were rendered in capital letters, and the description of the torture of Smith is gruesome and ghastly. Text from the front page of the Fort Worth Gazette of February 2, 1893, describing the scene on the scaffold as Vance tortured Smith; the capitalization has been preserved: A tinners furnace was brought on with IRONS HEATED WHITE.Taking one, Vance thrust it under first one and then the other side of his victims feet, who, helpless, writhed as the flesh SCARRED AND PEELED  from the bones.Slowly, inch by inch, up his legs the iron was drawn and redrawn, only the nervous jerky twist of the muscles showing the agony being induced. When his body was reached and the iron was pressed to the most tender part of his body he broke silence for the first time and a prolonged SCREAM OF AGONY rent the air.Slowly, across and around the body, slowly upward traced the irons. The withered scarred flesh marked the progress of the awful punishmen. By turns Smith screamed, prayed, begged and cursed his tormentors. When his face was reached HIS TONGUE WAS SILENCED by fire and thenceforth he only moaned or gave a cry that echoed over the prairie like the wail of a wild animal.Then his EYES WERE PUT OUT, not a finger breath of his body being unscathed. His executioners gave way. They were Vance, his brother-in-law, and Vances song, a boy of 15 years of age. When they gave over punishing Smith they left the platform. After the prolonged torture, Smith was still alive. His body was then soaked with kerosene and he was set on fire. According to the newspaper reports, the flames burned through the heavy ropes that bound him. Free from the ropes, he fell to the platform and began to roll about while engulfed in flames. A front-page item in the New York Evening World detailed the shocking event that happened next: To the surprise of all he pulled himself up by the railing of the scaffold, stood up, passed his hand over his face, and then jumped from the scaffold and rolled out of the fire below. Men on the ground thrust him into the burning mass again, and life became extinct. Smith finally died and his body continued to burn. Spectators then picked through his charred remains, grabbing pieces as souvenirs. Impact of the Burning of Henry Smith What was done to Henry Smith shocked many Americans who read about it in their newspapers. But the perpetrators of the lynching, which of course included men who were readily identified, were never punished. The governor of Texas wrote a letter expressing some mild condemnation of the event. And that was the extent of any official action in the matter. A number of newspapers in the South published editorials essentially defending the citizens of Paris, Texas. For Ida B. Wells, the lynching of Smith was one of many such cases she would investigate and write about. Later in 1893, she embarked on a lecture tour in Britain, and the horror of the Smith lynching, and the way it had been widely reported, no doubt gave credibility to her cause. Her detractors, especially in the American South, accused her of making up lurid stories of lynchings. But the way Henry Smith was tortured and burned alive couldnt be avoided. Despite the revulsion many Americans felt over their fellow citizens burning a black man alive before a large crowd, lynching continued for decades in America. And its worth noting that Henry Smith was hardly the first lynching victim to be burned alive. The headline on the top of the front page of the New York Times on February 2, 1893, was Another Negro Burned. Research in archival copies of the New York Times shows that other blacks were burned alive, some as late as 1919. What happened in Paris, Texas, in 1893 has largely been forgotten. But it fits a pattern of injustice shown to black Americans throughout the 19th century, from the days of slavery to the broken promises following the Civil War, to the collapse of Reconstruction, to the legalization of Jim Crow in the Supreme Court case of Plessy v. Ferguson. Sources Burned at the Stake: A Black Man Pays for a Towns Outrage.ANOTHER NEGRO BURNED; HENRY SMITH DIES AT THE STAKE.The Evening World. (New York, N.Y.) 1887-1931, February 02, 1893.Fort Worth Gazette. (Fort Worth, Tex.) 1891-1898, February 02, 1893.

Free Essays on Jewish History

Movements of Judaism The different sects or denominations of Judaism are generally referred to as movements. The differences between Jewish movements are not nearly as great as the differences between Christian denominations. The differences between Orthodoxy and Reform Judaism are not much greater than the differences between the liberal and fundamentalist wings of the Baptist denomination of Christianity. In general, when I speak of "movements" in this site, I am referring to movements in the United States in the 20th century. Movements in Ancient Times Perhaps the oldest records we have of a formal difference of opinion among Jews dates back to the time of the Maccabean revolt, which is the basis for the story of Chanukkah. At that time, the land of Israel was under the relatively benevolent control of Greece, and was deeply influenced by Greek culture. Hellenizing Jews were opposed by a religious traditionalist group known as the Chasideans (no direct relation to the modern movement known as Chasidism). As the Selucid Greeks began to oppress the Jews, war broke out and the Jewish people united in their opposition to the Greeks. The war continued for 25 years, and the Jewish people remained united in purpose. But after the war ended, the Jewish people became divided into three groups: the Essenes, the Sadducees and the Pharisees. The Essenes were an ascetic and mystical group devoted to strict discipline. They lived in isolation from the world. The Dead Sea Scrolls are believed to be the product of an Essene sect. Some scholars believe that early Christianity was influenced by the mystical and hermetical teachings of the Essenes. The Sadducees evolved out of the Hellenistic elements of Judaism. The movement was made up of the priests and the aristocrats of Jewish society. They were religiously conservative but socially liberal. The Sadducees believed in a strict, narrow and unchanging interpretation of the w... Free Essays on Jewish History Free Essays on Jewish History Movements of Judaism The different sects or denominations of Judaism are generally referred to as movements. The differences between Jewish movements are not nearly as great as the differences between Christian denominations. The differences between Orthodoxy and Reform Judaism are not much greater than the differences between the liberal and fundamentalist wings of the Baptist denomination of Christianity. In general, when I speak of "movements" in this site, I am referring to movements in the United States in the 20th century. Movements in Ancient Times Perhaps the oldest records we have of a formal difference of opinion among Jews dates back to the time of the Maccabean revolt, which is the basis for the story of Chanukkah. At that time, the land of Israel was under the relatively benevolent control of Greece, and was deeply influenced by Greek culture. Hellenizing Jews were opposed by a religious traditionalist group known as the Chasideans (no direct relation to the modern movement known as Chasidism). As the Selucid Greeks began to oppress the Jews, war broke out and the Jewish people united in their opposition to the Greeks. The war continued for 25 years, and the Jewish people remained united in purpose. But after the war ended, the Jewish people became divided into three groups: the Essenes, the Sadducees and the Pharisees. The Essenes were an ascetic and mystical group devoted to strict discipline. They lived in isolation from the world. The Dead Sea Scrolls are believed to be the product of an Essene sect. Some scholars believe that early Christianity was influenced by the mystical and hermetical teachings of the Essenes. The Sadducees evolved out of the Hellenistic elements of Judaism. The movement was made up of the priests and the aristocrats of Jewish society. They were religiously conservative but socially liberal. The Sadducees believed in a strict, narrow and unchanging interpretation of the w... Free Essays on Jewish History Brief Look at Jewish History The Jews are a people with a multitude of dilemmas. From the Israelite tribes to the prosperous modern day Israel , bigotry towards the Jews has been greatly evident. The Jewish race has acted as Escape Goat for many crisis throughout history including the black plaque which swept across Europe in the 14th century. The establishment of Israel was a great incident was something the Jewish people were striving to obtain for generations. This, however, led to four major conflicts between Israel and the Arab countries. One of the most meaningful wars was the Six-Day War. Events such as the holocaust have also had a dramatic effect on world history and whose mysteries are still being unravelled. For twelve years following 1933 the Jews were persecuted by the Nazi's. Jewish businesses were boycotted and vandalized. By 1939,Jews were no longer citizens,could not attend public schools,engage in practically any business or profession, own any land, associate with any non-Jew or visit public places such as parks and museums. The victories of the German armies in the early years of World War II brought the majority of European Jewry under the Nazis. The Jews were deprived of human rights. The Jewish people were forced to live in Ghetto's which were separated from the main city. Hitler's plan of genocide was carried out with efficiency. The total number of Jews exterminated has been calculated at around 5,750,000. In Warsaw ,where approximately 400,000 Jews had once been concentrated,was reduced to a population of 60,000. They, virtually unarmed, resisted the German deportation order and had held back the regular German troops equipped with flame throwers,armoured cards, and tanks for nearly a month. This heroism was similar to the revolt which took place around 165BC. This uprising was led by the Maccabees, a provincial priestly family (also called Hasmo...

The Shakespeare Authorship Controversy

The Shakespeare Authorship Controversy Could William Shakespeare, the country bumpkin from Stratford-upon-Avon, really be the man behind the World’s greatest ever literary texts? 400 years after his death, the Shakespeare authorship controversy continues. Many scholars simply can’t believe that William Shakespeare could have had the necessary education or life experiences to have written such complex texts–he was, after all, just the son of a glove maker in a rural town! Perhaps at the heart of the Shakespeare authorship controversy is a more philosophical debate: can you be born a genius? If you subscribe to the idea that genius is acquired, then believing that this little man from Stratford could acquire the necessary understanding of the classics, law, philosophy, and dramaturgy from a brief stint at grammar school is a stretch. Shakespeare Was Not Clever Enough! Before we begin this attack on Shakespeare, we should clearly state at the outset that there is no evidence to support these claims–in fact, the Shakespeare authorship conspiracy theories are largely based on â€Å"lack of evidence†. Shakespeare was not intelligent enough: The plays contain a deep knowledge of the classics, yet Shakespeare did not have a university education. Although he would have been introduced to the classics at grammar school, there is no official record of him attending.Where are his books?: If Shakespeare did amass knowledge independently, he would have had a large collection of books. Where are they? Where did they go? They certainly were not itemized in his will. Whilst the above may be a convincing argument, it is based on lack of evidence: records of pupils at Stratford-upon-Avon Grammar School have not survived or were not kept and the inventory part of Shakespeare’s will has been lost. Enter Edward de Vere It was not until 1920 that it was suggested that Edward de Vere was the real genius behind Shakespeare’s plays and poems. This art-loving Earl carried favor in the Royal Court, and so may have needed to use a pseudonym when writing these politically charged plays. It was also deemed socially unacceptable for a noble man to be involved with the lowly world of theater. The case for de Vere is largely circumstantial, but there are many parallels to be drawn: 14 of Shakespeare’s plays are set in Italy – the country De Vere traveled in 1575.The early poems are dedicated to Henry Wriothesley, 3rd Earl of Southampton, who was considering marrying De Vere’s daughter.When De Vere stopped writing under his own name, Shakespeare’s texts soon appeared in print.Shakespeare was heavily influenced by Arthur Golding’s translation of Ovids Metamorphoses – and Golding lived with De Vere for a while. In The De Vere Code, Jonathan Bond reveals ciphers at work in the mysterious dedication that prefaces Shakespeare’s sonnets. In an interview with this website, Bond said, â€Å"I suggest that Edward de Vere, 17th Earl of Oxford, wrote the sonnets – and the dedication at the beginning of the sonnets was a puzzle created for the recipient of the collection of poems. The ciphers fit the pattern of wordplay that was widely in evidence amongst writers during the Elizabethan era: they are simple in construction and all of immediate significance to the recipient †¦ My contention is that Edward de Vere was simply entertaining the recipient while avoiding explicitly naming himself in order to prevent a possible embarrassment over the intensely personal nature of the poems.† Marlowe and Bacon Edward de Vere is perhaps the most well-known, but not the only candidate in the Shakespeare authorship controversy. Two of the other leading candidates are Christopher Marlowe and Francis Bacon – both have strong, dedicated followers. Christopher Marlowe: When Shakespeare started writing his plays, Marlowe was killed in a brawl in a tavern. Up until that point, Marlowe was regarded as England’s best playwright. The theory is that Marlowe was a spy for the government, and his death was choreographed for political reasons. Marlowe would then have required a pseudonym to continue writing and developing his craft.Sir Francis Bacon: Cryptic ciphers were hugely popular at this time and supporters of Bacon have found many ciphers in Shakespeare’s texts concealing the identity of Bacon as the true author of Shakespeare’s plays and poems.

Career Explorations Assignment Example | Topics and Well Written Essays - 500 words

Career Explorations - Assignment Example She says that the purpose of the job position is to ensure efficient management and formulation of policies that are efficient and effective in the medical field. Each field requires that the policy makes have a deep knowledge of the field to help in the avoidance of over projected policies and practices that may be unachievable. In addition, with this position, the public health practitioner can always select the best sample in a population that helps in the attainment of the desired results (The Princeton, 2014). She says that that a person willing to take the administration direction in public health can head various jobs such as working in health centers, health insurance companies, international agencies and consulting firms. At such job settings, such a person can provide both treatment and managerial activities. In addition, such a person helps in the formulation of various policies that are aimed at ensuring research on communities are conducted effectively and the correct information collected. In this case, therefore, a person can get the chance to work as an administrator in healthcare facilities, head the national health department, or be in charge of corporate information systems. Dr. Cindy also tells us that a person can also be in charge of public health policy administration. In this case, she says you can head the complexities and diminuendos in the health systems and their effects on the community under concern. She says no field in education could have many career opportunit ies like public health. She further says that the emergence of technology and increased innovations public health sector will need more policy makers. This implies that anyone who wishes to explore the field of public policy (The Princeton, 2014). The job requires someone who has interest in the field of economics and the person who has a broad mind. This is because the interpretation of research results and the formulation of the policies

Debate between Augustine and an astrologer on the validity of Essay - 1

Debate between Augustine and an astrologer on the validity of astrology - Essay Example It was Augustine who gave the most prominent, compelling, and wide-ranging criticism of astrology during his period. He stated, in the Confessions, that earlier in his life he was fascinated by astrologers and astrology but after his acceptance of the Christian faith, he fervently condemned the astrology’s fatalism as ‘having the effect to persuade men not to worship any god at all’ (Ferrari 1977, 247). At the heart of other claims, Augustine recognized that valid astrological forecasts are attributable to the aid of demons and that although the stars influence earthly evolution, ‘it does not follow that the wills of men are subject to the configurations of the stars’ (Demetra 2001, 14). Augustine, in another book, talked about the dilemma of the Star of Bethlehem and argued that it was a ‘new star that shone because Christ was born and its purpose was to point the way for the Magi to find the Word of God’ (Demetra 2001, 14). In contrast, as a challenge to these arguments of Augustine, Manuel Komnenos’s dilemma in forming a dispute where in astrology was not viewed as sacrilegious relied upon the claim that the will of God was greater than the stars’ authority (Demetra 2001). Hence, in his justification of astrology, Manuel should defend that the stars do not possess a self-sufficient will that transcends the omnipotence of God, but that the evident supremacy that prevails over them to influence outcomes in the world, is in reality God using the stars to communicate signs to the world (Demetra 2001). This possibility is strengthened by another scholar. Regarding this, it is to be distinguished that immediately at the preface of second Enncod’s third tractate Plotinus puts forth the differentiation between the stars as embodying occurrences in the future, and the stars as revealing such occurrences (Scott 1995). Almost two decades after Confessions, when writing City of God’s fifth

Expectancy Violations Theory Essay Example | Topics and Well Written Essays - 750 words

Expectancy Violations Theory - Essay Example However, the scholar argues that personal space is continually reflective of the compromise present between conflicting approach needs that are intact with human beings in relation to having affiliation and privacy (Griffin 85). It is worth mentioning that personal space emanated from an anthropologist, Edward Hall from the Institute of Technology in Illinois. In his argument, he coined proxemics as a study in which people utilise space as special elaboration of culture. Furthermore, he argues that America had four zones that were related to proxemics: intimate distance, personal distance, social distance and public distance. In essence, the four zones range from 0 to 10 fits depending on the zone. In his works, Hall gives clear instances where Americans have continually being insensitive towards the cultures of other people. In response to such behavior, Hall argues that people should be enlightened on nonverbal behaviours that go in line with the communication rules from other peop le. For instance, he argues that people should not cross-boundary in any of the four proxemics zones without an invitation from the concerned person. Similarly, poem author Auden echoes the arguments of Hall insisting that one can only violate the personal space at his or her own peril (Griffin 86). In contrast to the expectation of many, Burgoon’s non verbal expectancy violation model counters the arguments of both Hall and Auden on the fact that people have specific expectations pertaining to invasion of privacy. In fact, her argument point to the fact that at times it is necessary to go against rules that have been put forward. Apparently, the application of this theory is mostly not assumed by the ‘culprit’ who invade the privacy of concerned individual, but the individual who gauge the zone in which the ‘culprit’ invaded in relation to their purported level of closeness and personal communication (Griffin 86). Of importance to note is that Burgo on at some point wanted to dismiss the entire model although she had no intentions of abandoning the concept of expectancy violation as an important concept in human interaction and as such gave an idea that the basic assumptions might have required testing and re-evaluation (Griffin 87). As a result, it was evident that the theory needed to be revised from a ‘convoluted model to an elegant theory’. For instance, in her previous writing Burgoon argued that people would automatically have physiologically arousal when their personal space was invaded. However, after re-evaluation she argued that a person would have mental alertness that would focus on the attention of the violator. In light of this, Burgoon new theory was able to incorporate other crucial nonverbal variables such as facial expression, face to face interaction, and body lean. Additionally, the theory is currently used to solve emotional, marital and intercultural communication (Griffin 88). In the general sense, the works of Burgoon have played a huge role in giving the necessary analysis of interpersonal communication and why people perceive its misuse as violation of personal space as per the limits of emotions and intercultural communication. As such, expectancy violation theory has three core concepts that revolve around it to ensure that its applications are valid.