Management Of Technological Organizations- Data Needs Analysis

AbstractConvergence has allowed using antiquated media in new ship passelal and mint drug drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications out-of-pocket to convergence and interactivity . The website examined is Kungufu coon bear .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu giant panda WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing unneurotic antithetic media to a adept platform thus providing much functionality and serve to the consumers (Conv ergence , 2004Interactivity is the degree to which users fecal matter make choices within an surround (Web3D Part5 : Glossary , 2006 . Interactivity has endlessly existed to a degree in mavin form or an separate(prenominal) save with the net income and increment in media users save more choice and flexibility and they can in any case modify matter to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally characterizations fall in been advertised done billboards , pamphlets posters , advertisements on radio , television and in newss and also picayune thrustings at cinemas prior to the start of another cinema . These advert methods have been equally , as other than the production cost they also involve high transmit costs . These methods also provided little or no interactivity for the consumers . Popularity of the earnings , and remarkably lesser production and broadcastin! g costs have resulted in internet advertising becoming necessary for sparing survival in the competitive world of movie scattering . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with Internet advertising continuing with paradigm digit growthKungfupanda .

com is an example of a website which has converged , brought to amazeher , images , text , phone and video from the traditional mediums of movie advertisement to a maven platform , the Internet , providing consumers with enhanced levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an intro ductory screen which states the release examine of the movie in US and also has a affair to the worldwide movie release dates . If the user is interested in viewing the webpage in another diction , there is a choice of 8 different languages . The user can barely select the soil s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising existent separately for for each one of the 8 languages which would be costly . With the Internet it is relatively clear to translate a webpage in different languagesIf the user is lone(prenominal) interested in viewing the trailer for the movie they can click on the link , however , for a user who is interested in finding more about the movie he /she can click on the `Enter the locate link . In this way KungfuPanda website has provided interactivity and give its customers flexibility...

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